Cinch Sales Tips
To understand how you and your customers will benefit from the Trash Bag Cinch, it’s also
important to understand more clearly what the end users are doing (and need).
Facility managers and service providers are often acutely aware of the time and costs associated with each
maintenance task performed – even the time it takes to change the trash can liners. Clean up after cave-ins
is an additional labor cost for which they employ other less time consuming (hopefully) preventive measures to
avoid the cave-ins and more time consuming measures to clean them up.
Common methods to avoid trash bag cave-ins:
- Over-lining (using oversized liners that hang half way or more down the outside of the can.
- Tying knots (taking an additional 5-10 seconds on every liner change to tie a knot in the bag to
narrow the opening to fit the rim).
- Using rubber bands (stretching large rubber bands around the bag and rim to hold the bag more securely in
- Using the “exact right size” liner (theoretically with the right size liner you can stretch the bag over
the rim so that it will stay in place)
Over-lining can unnecessarily raise overall liner expenses by 20-30% and is unsightly. Tying knots is simply
time consuming and needlessly increases labor costs. Using rubber bands are also time consuming and cumbersome to
use. Using the “exact right size” liner can actually be an act of futility to try to implement, and end up costing
everyone more in the end. From a practical matter, when a liner’s opening is small enough that it needs to be
stretched over the rim of the can, there is not enough material left over to tie off the bag closed once full –
unless you compress the bags contents with your hands to make more material available. However, doing so increases
your exposure to injury by coming into contact with a sharp or hazardous material with-in the bag, and therefore is
not safe practice. Requiring a customer to stock the “right sizes” also requires them to sit on more inventories.
The distributors also incure unnecessary costs having to inventory more sizes. Pushing the customers into this act
of futility could actually create more long term ill-will than those selling this way will ever know and
reduce longer term sales potential.
The Trash Bag Cinch is simply the fastest and most cost effective way to secure a liner in place on the rim of a
trash can. Take a moment and look at the numbers using our Savings Calculator. See an example with a facility that has 500 trash cans
that are changed daily. We assume an average labor rate of $12 per hour including benefits, an initial
investment cost of $1.99 per Cinch, and an average savings of 5 seconds per liner change over tying knots. You
will see that the R.O.I. for the Cinches is just 3.98 months in this example, and that you would save
$2,005 the first year (in just the remaining 6 months). This does not include the savings by avoiding the
cave-in clean up time, liner savings, or the soft benefit associated with improving the appearance of your
The beauty of this product is in its simplicity. However, there are a few things to remember to
make an effective quick pitch:
The best way is to demo the product on an office can if they use liners in them (or have a
liner with you). Most Office cans are clean enough to just apply (press firmly) and demo (be comfortable
doing it first…). From there you can show them it on larger cans. If you are demonstrating the cinch on a
large “brute type” can, without any bonding time (it should be left overnight before using), make sure to press
firmly, give it a few seconds (talk about the images below) and support the Cinch with one hand while you pull down
the liner with the other.
If the can has a huge liner (with tons of overhang) you may have more difficulty pulling all the excess through
– but no worries this is another selling point for you: you will save them money on liners, because with the
cinch there is no reason to have that much of an oversized bag. You’ll quickly get a feel for how much extra
(most are no problem) you can effectively pull through.
Ideally you have just enough extra liner so that it can be tied off when full and removed from the can.
When handing out to customers to try (without a demo), make sure to tell them to apply the Cinch right up under
the rim of the can (and to make sure it’s clean and dry first - then let its a good idea to let it sit
over night for the best bond before using (it does have high initial tact, but does not fully bond for 24